Wednesday, March 17, 2010
Callaway's Fusion Technology
Fusion Technology employs a philosophy called Complete Inertial Design (CID), in which Callaway engineers considered all of the club's characteristics collectively and created a design that balances those characteristics while optimizing performance.
The key to CID is to avoid focusing on one characteristic at the expense of the club's overall performance. One major element of CID, for example, is to increase the stability of the clubhead, which is measured in terms of MOI.
By raising the MOI on both the vertical and horizontal axes, and by positioning the weight to the perimeter of the clubhead, Callaway engineers were able to add stability to balls struck around the edges of the clubface. And because the clubhead rotates less during these swings, golfers lose less ball speed, helping the ball travel longer and straighter even on off-center hits.
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